Targeting Keywords that are Winnable

A blogger needs to be targeting keywords that they want to win a Page One ranking on in Google, Yahoo or Bing. Once these target terms are determined, a blogger needs to pursue these top page rankings by creating best in class content surrounding those targeting keywords, and, as a result, they also establish themselves as an expert in their field.

While it may seem easy to identify keywords you want to write about, the real trick is to isolate the “winnable” words or phrases, since what's most important is picking terms to blog about that both relate to your expertise, and have some capacity to win you a Page One Ranking. Page One rankings will get your blog qualified visitors, who may convert into names to your email list, qualified leads, product or service buyers, donors, etc.

To determine the keyword marketing terms to pursue, you can either hire a Premier Blogging Service firm such as Randall Mains company Pathmaker Marketing, or you need to invest hours, days, or possibly weeks to research them yourself, using Google’s Keyword Tool or something similar.