After two weeks on Twitter, my friend´s personal account has had over 100 followers. This means 100 people have been receiving updates about her activities, beliefs, thoughts and anything that she wants to inform her followers about.
Having a church social media account in sites like Twitter is an efficient use of your resources to reach out to your target audience. People who have personal accounts in these social network sites usually visit them at least once a day -- many have their "tweets" sent right to their cell phones. Instead of finding out whether their acquaintances have started dating or broken up, wouldn’t it be more spiritually constructive if you communicated the new spiritual insights you are having as a pastor?
The beauty of using social media marketing for church outreach is that it takes minimal effort on your part to use their built-in features meant for virally spreading information. However, before signing on to just any social network, you should develop a strategy on what would be the most useful content to provide and how to leverage these opportunities wisely.
Since Twitter opens up an international audience for you, of which most of your followers will not be able to visit your church, you need to develop an appropriate strategy to use this tool. One strategic way Pathmaker uses Twitter is that we autoflow our blog content into our Twitter networks. This way, since we are committed to creating fresh content on our blog, that content is also populated across the internet via Twitter every time we update our blog. The bulk of our content is developed on our blog, while Twitter posts allow us to drive interested traffic to our blogsite for further reading.
Churches should have a members site on Twitter for generating news of interest to current churchgoers, while opening up a second site with is specifically geared to be more "evangelistic" in its outreach, dealing with subjects of general interest to everyone, anywhere in the world.
For help in this regard, reach Pathmaker Marketing online, or for more assitance, cal 1-623-322-3334.
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