Christian blogging can help your church or ministry with your church outreach. It is no doubt a powerful outreach tool. For church outreach purposes, you want to take a strategic approach to your Christian blogging.
Invest in a good blogging tool.
There are several free blogging tools available. These free tools might seem like a good deal, but they don’t compile each of your blogs into multiple blogs and then optimize them to secure page one listings on search results. You have to do that yourself and that takes a lot of work.
Compendium does the opposite. It makes Christian blogging easier, faster and more effective. For a free demo on how this tool can help you in your Christian blogging, call Pathmaker Marketing for a free demo at 623-322-3334.
Invest in keyword research.
Whenever Pathmaker Marketing sets up a blog, we gave Compendium a list of strategic keywords that people would search when looking for a service like ours. The Compendium tool automatically compiles our posts into multiple blogs under all appropriate keywords, not just the one into which we posted it. This work-leveraging feature also optimizes the posts to tell the search engines to, “Come find me.”
Pathmaker Marketing helps clients do keyword research that select keywords that are not only used by people searching for their services but also (a) get a lot of searches and (b) don’t have too much competition to break into. Pathmaker also helps clients evaluate where they currently stand in search results for those keywords and then develop strategies to improve those standings.
Develop ministry-oriented content that uses keywords.
Not only do you want people to find your blog entries, you want them to find the information useful enough to convince them to visit or contact your church and get the benefits you offer them. Christian blogging should be ministerial in nature, and you should provide contact information so people who need the ministries you offer can easily find you.
When you use the right kind of blogging tool, put adequate time into choosing the right targeting keywords and develop concise but helpful content using those keywords, your Christian blogging can become an effective online extension of your church outreach efforts.
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