by Meagan Gillan
The Internet has changed virtually every aspect of Christian marketing. Compended blogging, social media, back linking, search engine optimization and text messaging have all been used to market successfully. When we found that Christian publishing giant Tyndale House Publishers did not have a significant footprint on the Internet, Pathmaker Marketing used state-of-the-art online tools to find a solution to the problem, creating a compended blog and filling it with content that will help strengthen Tyndale products’ search engine rankings. Our approach is holistic and comprehensive and we view the concerns with an outsider’s objectivity.
Our staff can “work” social networking accounts, inviting people to be followers, friends, etc., and following up. We also invite them to your online events and auto-flow your blog content to your social networking accounts, further broadening the reach of your social networking efforts.
We will research your online presence and give you the good news and the bad regarding your search engine rankings. We are experts in being able to help you build your Internet assets. Our compended blogs will help drive up your rankings with Google, Bing, Yahoo and others.
Pathmaker Marketing is grateful for the opportunity to help so many ministries and small businesses with their Christian Marketing and church outreach, applying our expertise to the needs of our clients. If you are uncertain about your ability to tackle Christian Marketing on your own, give us a call at 623-322-3334 or visit our website to learn more. You can sign up for our free Christian Marketing eNewsletter HERE.
Showing posts with label search engine optimization services. Show all posts
Showing posts with label search engine optimization services. Show all posts
Saturday, July 31, 2010
Tuesday, June 8, 2010
Define Your Online Objectives
by Randall Mains
I marvel at how often clients come to us at Pathmaker Marketing and do not have a firm grasp of exactly what they want us to accomplish for them. This seems to be as true for those companies who are seeking a small business marketing strategy as those charities who are interested in non-profit fund raising.
For whether they are looking for an online marketing tool, church outreach ideas or search engine optimization services, their goals are often murky and poorly defined. An example would be those who put together an internet ad without having defined how to evaluate the results of the advertisement, or measure its success.
First, as you develop your online ad you need to know what, exactly, you are expecting it to accomplish for you.
There are basically a few strategic things that you can hope to receive from your internet marketing endeavor - - a list addition, a lead or a sale. Typically, your product or service will determine which you should expect. For example, if you are selling your services as an Architect for Church Expansion, you will undoubtedly pursue leads, not sales.
On the other hand, if you are selling a $49.95 product titled “6 Steps to 1,000 Perfect Sermons,” the end result is more apt to be a sale than a lead.
Once you fully understand your objective you can better measure the results. Making this determination will allow you to decide whether or not your advertising program was a success.
Second, as you determine your objectives you will find that they may be different depending on whether you are prospecting for new customers or selling to your current ones. Example: is the list email you are using an “internal” or “external” list. For an internal list, one where you are contacting current/past customers, you may decide that for a thousand dollar investment you will want to realize $10,000 worth of sales. It might be more, it might be less - - you should be able to determine this because you will already have a track record with those individuals.
However, with an “external” list, a list of potentially new clients , you may be pleased even if you don’t break even! For the same thousand dollar investment, a return of only $750.00 might be acceptable because you are acquiring new names/clients for future upselling to your internal list. These individuals will have ongoing upsell potential and a “life time value,” which may be very significant.
It is vitally imperative that you define your objectives, for without doing so you cannot determine if your campaign was successful or not! Too, you may want to set up a “scale” of probably/possible success. If your “goal” is to glean $10,000 on a $1,000 investment, and you only glean $8,500, you might decide that the program was, albeit short of your expectations, still a success. As with any goal, not reaching the ultimate goal does not mean you failed.
It is possible that you may need help in defining and refining your objective, and we at Pathmaker would be more than happy to assist you in this. However, before you invest in an internet advertising be sure you know what you expect it to do for you!
Give us a call at 623-323-3334 if you need more help to find ways to win on the web.
I marvel at how often clients come to us at Pathmaker Marketing and do not have a firm grasp of exactly what they want us to accomplish for them. This seems to be as true for those companies who are seeking a small business marketing strategy as those charities who are interested in non-profit fund raising.
For whether they are looking for an online marketing tool, church outreach ideas or search engine optimization services, their goals are often murky and poorly defined. An example would be those who put together an internet ad without having defined how to evaluate the results of the advertisement, or measure its success.
First, as you develop your online ad you need to know what, exactly, you are expecting it to accomplish for you.
There are basically a few strategic things that you can hope to receive from your internet marketing endeavor - - a list addition, a lead or a sale. Typically, your product or service will determine which you should expect. For example, if you are selling your services as an Architect for Church Expansion, you will undoubtedly pursue leads, not sales.
On the other hand, if you are selling a $49.95 product titled “6 Steps to 1,000 Perfect Sermons,” the end result is more apt to be a sale than a lead.
Once you fully understand your objective you can better measure the results. Making this determination will allow you to decide whether or not your advertising program was a success.
Second, as you determine your objectives you will find that they may be different depending on whether you are prospecting for new customers or selling to your current ones. Example: is the list email you are using an “internal” or “external” list. For an internal list, one where you are contacting current/past customers, you may decide that for a thousand dollar investment you will want to realize $10,000 worth of sales. It might be more, it might be less - - you should be able to determine this because you will already have a track record with those individuals.
However, with an “external” list, a list of potentially new clients , you may be pleased even if you don’t break even! For the same thousand dollar investment, a return of only $750.00 might be acceptable because you are acquiring new names/clients for future upselling to your internal list. These individuals will have ongoing upsell potential and a “life time value,” which may be very significant.
It is vitally imperative that you define your objectives, for without doing so you cannot determine if your campaign was successful or not! Too, you may want to set up a “scale” of probably/possible success. If your “goal” is to glean $10,000 on a $1,000 investment, and you only glean $8,500, you might decide that the program was, albeit short of your expectations, still a success. As with any goal, not reaching the ultimate goal does not mean you failed.
It is possible that you may need help in defining and refining your objective, and we at Pathmaker would be more than happy to assist you in this. However, before you invest in an internet advertising be sure you know what you expect it to do for you!
Give us a call at 623-323-3334 if you need more help to find ways to win on the web.
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